All posts by Kevin Deegan

Toyota Targets Ethnic Groups with New Advertisements. Will Other Companies Follow?

Toyota recently released four different commercials for their new 2018 Toyota Camry. But these are not your run of the mill advertisements; Toyota tailored each commercial to appeal to several different ethnic groups. The goal was, “to tap into drivers’ emotions and the sensations they will feel when driving the vehicle.” Each commercial was specifically ...

Jay-Z the Businessman

“I’m not a businessman, I’m a business, man!” may very well be the most accurate Jay-Z lyric at describing himself as not just a rapper and entertainer, but rather a true mogul. Jay-Z never thought of rapping as his career but merely another business venture. After coming up through the underground scene in Brooklyn, New ...

Movie Theaters Becoming the Latest Victim of Netflix?

The movie industry may be nearing an unprecedented change in the way it releases new films to the public. Streaming services like Nettflix, Hulu, and Amazon Prime Video have enjoyed a large growth in subscribers in the past few years; Netflix alone has gained over 71 million subscribers since 2011. Netflix has recently been making ...

NBA Expanding Further into Advertisements on Players’ Jerseys

On February 8, the Brooklyn Nets became the fourth NBA team to agree to display advertisements on their jerseys during games. Infor, the software company purchasing the advertisement, agreed to an $8 million dollar annual deal in exchange for a 2.5 inch by 2.5 inch Infor patch to be displayed on the left shoulder of ...

Sprint Invests in Music Streaming Service Tidal

In an effort to save the failing music streaming service Tidal, primary owner Jay Z made a decision to sell a 33% share of the company to cell phone carrier service Sprint. The deal was reportedly for $200 million dollars according to Dan Rys of Billboard. This purchase was somewhat surprising to those in the ...

World Series Tickets at All Time High, The Increasing Price of Major Sporting Events

As the Chicago Cubs defeated the Cleveland Indians in the World Series this year, fans found it harder and harder to enjoy the game they love with the steepest ticket prices of all time.

Spotify in Process of Buying SoundCloud

The music industry is clearly moving away from physical CD sales and downloads and further into the streaming industry. Audio streaming has increased by nearly 100% this past year while digital albums, tracks, and physical CD albums have decreased in sales by over 50%.