All posts by Mark Mulkeen

I am currently a junior at Pitt studying Finance and Marketing in the College of Business Administration. This is my fourth semester writing for the Pitt Business Review and my third semester serving as its vice president.

As an Advertising Medium, Podcasting is Now a Force to be Reckoned With

The internet has continuously introduced new forms of advertising for marketers to familiarize themselves with. Well, the attention of marketers everywhere is now being captured by yet another digital form: the podcast. It’s not exactly a new form; podcasts have been around since the the internet began, and the popularity of the form began rising ...

The Fiduciary Rule is Necessary to Protect Consumers from Advisor Conflicts of Interest

On February 3rd of this year, President Trump ordered the Department of Labor to delay and review the Fiduciary Rule. The regulation, enacted by President Obama last year, was set to go into effect on April 10, 2017, but now faces delay for six months. This delay is being widely interpreted as an attempt by ...

What Will the Nintendo Switch’s Impact be on the Company’s Financials and Overall Direction?

On January 12th, Nintendo unveiled the release details of its new gaming console, the Nintendo Switch. After the unveiling, its stock price fell 5.75% on the Tokyo trading market.  Most analysts don’t believe it differentiates itself enough from its main competitors, Microsoft and Sony. Its just another example of Nintendo’s troubling performance that has followed ...

Adobe Attempting to Expand its Marketing Cloud by Acquiring TubeMogul

Adobe is a major player in the digital marketing industry, and the $50 billion software giant is now attempting to expand its presence even further. On November 10, 2016 Adobe announced it had agreed to acquire video media-buying service TubeMogul for $540 billion. The agreement states that Adobe will purchase TubeMogul shares for $14 in ...

How Incentivized Reviews Changed E-Commerce… and Were Then Banned

Amazon has changed the way the world shops, and the way it does business. Okay, I get it, that’s the most obvious statement I’ve ever made on this website. Maybe we should just change my title from president to Captain Obvious. However, it never ceases to amaze me how often Amazon’s presence causes marketplace alteration, ...

Can the Free Market Beat Rising Drug Prices?

Price gouging has been a controversial issue in the pharmaceutical industry lately due to recent acts that have caught the attention of the mainstream media. Last year, the AIDS and cancer treatment drug, Duraprim was raised in price from $13.50 per tablet to $750 per tablet, after Turing Pharmaceuticals – a Martin Shkreli-led company – ...

Oil Prices Plumetting, and Dragging Stock Markets Along With Them

Stock markets around the world have been down dramatically since the start of the New Year, with the Dow dropping over 1,000 points, and other major countries now experiencing corrections and bear markets. This very sharp decline is due, in large part to oil prices, which have been falling sharply since the start of the ...

What is Glass Steagall, and Should it be Reinstated?

It is also important to remember that “too big to fail” mega-banks weren’t the sole players in causing the financial collapse.

Divestment: Should Pitt Stop Investing in Fossil Fuel Companies?

There is a growing movement around Oakland for [1]divestment, from fossil fuel companies, which makes up a noticeable portion of Pitt’s investment portfolio. Pitt approximately has a $3.5 billion endowment, and the Fossil Free Pitt Coalition estimates that the university invests 4.7% ($164.5 million) of it in the fossil fuel industry. The [2]Fossil Free Pitt ...

What is Islamic Banking? And Why Does it Appeal to More than Just Muslims?

Considering the economic conditions of the Arab world, one wouldn’t expect that financial practices in the Middle East would be imitated. However, elements of Islamic Banking appeal to individuals everywhere, and it is starting to pick up steam outside of Muslim regions. The size of Islamic banking worldwide has grown 17.6% from 2009-2013, according to ...