All posts by Stephanie K.

Should Businesses Meddle With Politics?

We all know the old adage, “Don’t talk politics or religion in public.” Why? Comments made in these conversations usually result in heated arguments, hurt feelings, or in this case, a change in your business’ image – either for better or worse. In 2012, Chick-fil-A CEO and devout evangelical Christian, Dan Cathy, made headlines when ...

The Business of Breast Cancer

It’s October, and that means that nearly every brand on the market has modified its product line to reflect one of two themes: pumpkin-spice or breast cancer awareness (BCA). Splashes of bright pink can be seen on jewelry, apparel, food products and various other consumer goods. Brands like Clinique, Yoplait and Lokai show their support ...

Can the WNBA be Saved?

“Hey, can you turn on ESPN? I can’t miss the WNBA game tonight.” That’s a phrase you’ve probably never heard anyone say without a hint of sarcasm in their voice or a smirk on their face. Let’s be honest, the last time you watched a WNBA game was most likely while scanning Buffalo Wild Wings ...

Ohio State Buckeyes Cost Furniture Retailer $1.5 million

Ohio State’s win in the College Football Playoff (CFP) National Championship last week resulted in one furniture chain’s big loss – a nearly $1.5 million loss to be exact. Ohio-based furnishing store Morris Home will be refunding a total of one and a half million dollars to consumers as a result of an in-store promotion ...

The Power of the Consumer

A few months ago, I reported about a growing trend of companies bringing back discontinued products in response to consumer demands in the article “I Want it Now”. I discussed the power consumers possess in influencing what goods companies offer to us. A company’s sole purpose is to create products that consumers are interested in ...

Thinking Outside the Bun

If you’re like me and have Taco Bell added on your Snapchat (because why not?), you may have been confused when you saw the restaurant’s Snap story last week announcing that Taco Bell wasn’t on Snapchat anymore. The picture also included a hashtag explaining that Taco Bell was “#OnlyInTheApp.” If you thought you could turn ...

GoPro or Branding-Pro?

Stephanie Khodzhayan Usually when a tech company receives widespread acclaim, it is because the brand offers consumers a product of unique capability, exceptional quality or affordable price. The company’s success is a direct result of the product it provides to customers. However, this is not always the case. GoPro, an American corporation specializing in the ...

I Want it Now

Stephanie Khodzhayan Why is it that our generation is never really satisfied with what we have? We live in a time where technology and product innovations are constantly being developed to improve our lives, yet this isn’t enough. We want more. We miss our old Disney and Nickelodeon shows, Nintendo 64s, music videos on MTV ...